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Kontest

Create Contests on Facebook


Tiny
Published 03/23/2012 and rated Ratingstars4 4 out of 5 stars
by Robyn Valenzuela
What can you use the app for?

Kontest is a web application that organizations can use to establish professional-looking and easy to facilitate contests for their promotional needs through Facebook, the web or even through their users' mobile phones. Kontest allows all contests developed through its site to be visually customizable. Contest hosts can also promote and share their contest through the means of Facebook, Twitter or an email campaign. Kontest makes it easy for organizations to develop a Facebook fan page and for Facebook users to submit for contests using their Facebook login and profile information. Additionally, Kontest hosts all of their events through their websites, so organizations do not need to worry about providing the adequate bandwidth for these promotions. Finally, Kontest makes it easy for companies to fairly and randomly pull a winner for a contest and to publish the results.

Kontest screenshot
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What is the history and popularity of the app?

Kontest is a French company founded by Sylvain Weber and Jacinthe Busson. Sylvain is from Google and Jacinthe is from Deezer. The company has a fair-sized operation of about 25+ employees listed on their page. They are also listed as an Amazon Web Service. Some notable customers of Kontest include Universal Music, Virgin Radio, Intel, Orange and EasyJet.

What are the differences to other apps?

Kontest has perfected the art of the Facebook contest mechanism. They make it easy for the contest host to establish and run their contest fairly, accurately and effectively. Kontest's contests are also easy for entrants to participate in as well. There is a free version of the contest application available for organizations who are not so concerned with the potential lead generating aspects that a contest could offer and moreso want to hold a contest out of goodwill. However, the cost for the Kontest plans that do offer the entrant's list and other features is very expensive and really only accessible to larger organizations.

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How does the web app look and feel to use?

After registering for Kontest it is very easy to start making contests. The application guides people step by step through the process to ensure a professional-looking and complete contest and guidelines. Additionally, the site is very well designed, appears professional and is polished. Organizations shouldn't have any restraints about using the Kontest application for their promotional requirements as it functions well and is backed by a solid company.

How does the registration process work?

Signing up for a Kontest account is very simple to do. Users simply need to input their email address, password, let Kontest know if they are an individual, a company or other organization, explain how they heard of Kontest and then accept the Kontest terms and conitions and privacy policy. From there, users can access the Kontest features or even start their own contest.

What does it cost to use the application?

Kontest does offer a basic version of it "gray label" contest application for free. It charged $1.10 for every entrant or lead to be published to the hosting organization. However, most companies will host a contest in order to bolster their email list or get leads. Therefore Kontest charges per contest for those companies who want the list of the entrants. Contests start at $699 which provides the basic contest mechanism but the Kontest name and brand are still posted throughout. There is a Premium contest cost with is $1399 and provides more customization to the organization for how their contest looks and feels to the participants. Finally, there is a photo contest option available which costs $3999. Kontest does have a Partner Program available for those companies who want to publish several contests throughout the year, with more competitive, unpublished pricing.

Who would you recommend the application to?

Kontest is ideal for companies who are new into the contest promotion world and Facebook. It delivers a tried and tested way for these organizations to successfully make such a marketing campaign, to gain entrants' information for lead generation purposes and to promote their brand professionally. Unfortunately, Kontest's price tag is pretty costly and probably only accessible to larger organization or companies who are desperate for such a contest but don't have the support staff or expertise to create and manage such a campaign.

  • Create and facilitate contests
  • Choose from Instant Win, Sweeps or other contest formats
  • Secured hosting of contests so even the largest companies can feel secure using it
  • Detailed stats and reporting to evaluate the effectiveness of a campaign


Kontest video

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Kontest pricing

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